Slam Magazine Redesign | Editorial
Project Overview
Title: Slam Magazine Redesign
Client: Personal Project
Year: 2024
Role: Art Direction, Editorial Design
Tools Used: Illustrator, InDesign, Photoshop
About Slam Magazine:
SLAM Magazine captures the raw, street-style energy of basketball culture, blending bold typography, high-impact imagery, and an urban aesthetic to create a dynamic editorial experience.
The Challenge
Challenge: Redesign and match SLAM Magazine’s style and brand so it looked like it was part of their real magazine series. The goal was to make it feel like I was actually working as one of their designers and just adding to what they already make.
Comparison
Original
Redesign
Original Spread
Redesign Spread
The Process
Moodboard
Color Palette
#FF0000
CMYK: 0,100,100,0
White
CMYK: 0,0,0,0
#C8CCCD
CMYK: 0,0,0,20
#313133
CMYK: 0,0,0,80
Black
CMYK: 0,0,0,100
Typography
Tungsten Narrow
Used for titles
Helvetica
Used for some headings/quotes
Uni Sans
Used for headings
United Sans
Used for body text
8pt / 10.25pt leading
Trial 1
Trial 2
Editorial Spread Examples
Skills Showcased
- Editorial Layout Design
- Typography Styling
- Art Direction
- Print & Publication Design
- Creative Research & Moodboarding
- Brand Identity Matching
- Adobe InDesign, Illustrator, and Photoshop