Halifax Seawolves | CEBL Expansion Identity
Title: Halifax Seawolves Identity System
Client: Academic Project
Year: 2024
Role: Brand Identity, Art Direction
Tools Used: Illustrator, Photoshop, After Effects
About the Project:
A new CEBL team imagined for Halifax, creating a full brand system including logo design, merchandise, marketing assets, and arena visuals.
Challenge: Develop a strong identity that captures Halifax's culture and sports energy while appealing to a new fanbase but still following the look and feel of the league.
